TA: Dembele team denies spending money to build momentum for the Golden Globes, and PR emails are personal behaviors of interns

Recently, sports reporter Neil Gardner revealed on social media that a public relations company contacted him, hoping that he would build momentum for Dembele's competition for the Golden Globe Awards, and posted the emails sent by the company. The Athletic investigated this, and they first contacted Dembele's team to ask if they knew about the activity, and the answer was a clear no.

It is understood that the email was sent by an Indian company called Bangrr International, which claims to be a "new generation of marketing, advertising and content giants that redefines the super brand story" on its website. The email is named as company founder Ali Hussein. However, the company explained that the email was sent by an unknown 18-year-old intern without the knowledge and authorization of the boss. Because the intern noticed that Gardner posted on social media that he was willing to accept new job opportunities, he wanted to see how much a football writer with a large number of social media fans would charge for such an event.

Ali Hussein said in a statement to TA: "This email was sent by a young intern in our company. As a student who is passionate about football, advertising and digital content creation, she noticed that Mr. Gardner recently published a post about cooperation consultation, which gave him the idea of ​​studying how to build a brand promotion partnership in the football industry, and regarded it as a learning opportunity for different sectors in the digital field. So he sent this tentative email to understand the industry standard rates. This move is purely a personal behavior driven by curiosity, not an activity commissioned by our company or any third party."

So why did Neil Gardner choose? There are two points: First, Gardner has many fans on social media, and secondly, he is a Barcelona fan and should not support Dembele, a player who transferred from Barcelona to Paris. The logic behind it is also that if Gardner posted a post to support Dembele, it would be more important than the articles of ordinary commentators. At the same time, considering his relationship with Barcelona, ​​a higher fee can be charged and can also help assess the costs required by other commentators to participate in the event.

In Gardner's reply to Bangrr, he also made it clear that he had no intention of participating in such paid promotion activities. "When I received such an email so bold and direct and titled ‘Confidential Cooperation’, my first reaction was: ‘What’s going on?’" Bangrr, in particular, didn’t actually have experience working with football clubs, players or agents, either.

In today's such a developed social media, it is well known that public relations and marketing create positive public opinion for customers, and confidentiality is often the key. However, in this case, Bangrr explained that this was just an unintentional mistake and had never actually provided any monetary rewards. The rapid spread of the matter on the Internet undoubtedly embarrassed the people involved.

Ali Hussein said: "We sincerely apologize to any misunderstanding or inconvenience brought to Mr. Gardner by this personal behavior, and we apologize to Dembele and his team because it was unintentionally involved. We never intended to create false narratives or suggest any connection, especially the intern. This incident also highlights the need for improvements to internal guidance and supervision to ensure that all team members understand the norms of professional communication."

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source:7m cn vn com